In a constantly evolving retail landscape, our mission is to foster solutions that take shopping experiences to the next level and transform traditional brick-and-mortar stores into immersive destinations. This challenge aims not only to redefine how consumers interact with products but also to empower local retailers with cutting-edge tools to stay competitive. We are looking for startups that can:

• Elevate in-store experiences through virtual and augmented reality.
• Implement sensory technologies and cameras to gather valuable data.
• Analyze customer behavior and leverage insights for personalized shopping.
• Use real-time data for dynamic pricing strategies.
• Facilitate inventory management and product recognition for retailers.

The Industrial 5.0 changes place human empowerment and environmental sustainability at its core. We want to explore solutions that redefine how we produce and manage supply chains by leveraging cutting-edge technologies. 

Fintech Solutions for Retailers (B2B):

We recognize the vital role of retailers in the consumer goods ecosystem. The challenge focuses on empowering them with digital tools to improve financial management, increase competitiveness, and offer seamless customer experiences. We are looking for startups that can:

• Develop advanced mPOS systems designed specifically for retailers, allowing them to manage their inventory, invoice, and collect electronically within the same solution.
• Offer fintech solutions to optimize inventory management, ensuring efficient stock levels and reducing waste.
• Provide access to microloans and financial planning tools to help retailers expand their businesses. 

Fintech and Insurtech for Agriculture:

The traditional agriculture sector is ready for fintech and insurtech solutions that can improve the efficiency, resilience, and financial security of farmers and agribusinesses. Our challenge seeks to bridge the gap between financial technology and agriculture. We are looking for startups that can:

• Develop insurance solutions designed to protect crops, livestock, and agricultural equipment, ensuring financial security during unforeseen events.
• Create fintech platforms for farmers to access loans and credit facilities to invest in quality seeds, fertilizers, and equipment.
• Innovate solutions that provide financing options to different actors along the agricultural supply chain, from producers to distributors.
• Offer tools that enable farmers to make data-driven decisions in crop management, resource allocation, and performance optimization.

This challenge focuses on efficient water consumption, circular economy, climate change mitigation and adaptation, and creating new economic opportunities within the food and beverage industry. We are especially interested in startups using technologies like AI and machine learning to improve the sustainability of food and beverage throughout its value chain. We are looking for startups that can:

• Improve and reduce water consumption throughout the food and beverage production chain.
• Provide valuable data on environmental impact.
• Optimize energy consumption and develop a circular economy for waste.
• Offer solutions to reduce carbon footprint or adapt food production to the impacts of climate change.
• Create sustainable alternatives for food production.
• Develop products and processes that have a positive impact on the environment.

In the dynamic world of FoodTech, we seek solutions for a more sustainable and efficient food industry. Whether you are using AI and machine learning to offer personalized nutritional solutions or biotechnology and cellular agriculture to create sustainable alternatives to traditional animal-origin proteins, we want to hear your ideas. We are looking for startups that can:

• Personalize nutrition, functionality, and taste through artificial intelligence and machine learning.
• Formulate products with clean labels using natural ingredients.
• Improve the environment through your products and processes.
• Ensure food safety and traceability.