Terms and Conditions

General Terms and Conditions

General Terms and Conditions

  • 1. Who are we?

    Kamay Ventures was established in 2019 as the first corporate venture capital fund in the Southern Cone, aimed at promoting innovation in solutions that contribute to the digitization of various stages of the production process. The initial investors were Coca-Cola Latin America and Grupo Arcor, who were later joined by Grupo Bimbo (hereinafter collectively referred to as the “LPs”). For more information about Kamay Ventures, please visit the following link: https://kamayventures.com/about.

  • 2. What is Kamay Code?

    Kamay Code is the generic name for events organized by Kamay Ventures to foster collaborative engagement among professionals and key players in its ecosystem, including officials, suppliers, strategic partners, and decision-makers from Kamay Ventures' investors.

    Each Kamay Code event aims to:

    • Be a catalyst for improvements and ideas that could be supported or incubated for implementation, eventually put into production, to contribute to the transformation of the LPs' production processes and other related actors in Latin America.

    • Allow the community to engage with the LPs' challenges firsthand, with the possibility of iterating the participants' value propositions in real-time.

    • Create a space for companies and startups with solutions to the challenges presented in each event to interact with experts in the beverages and food sector.

    • Promote teamwork to carry out a common project.

  • 3. How Do I Register for a Kamay Code Event?

    To register for a Kamay Code event, you must complete the required data and information in the registration form corresponding to that event (hereinafter the “Registration Form”).

  • 4. What are the Terms and Conditions?

    The Terms and Conditions of the Kamay Code program are set forth in these General Terms and Conditions (the “General Terms and Conditions”), which will be supplemented and interpreted in conjunction with the specific terms and conditions set for each Kamay Code Event (the “Specific Terms and Conditions”). The term “Terms and Conditions” shall refer jointly to the Specific Terms and Conditions of each Kamay Code event and the General Terms and Conditions. In case of any doubt or interpretive conflict, the provisions of the Specific Terms and Conditions shall prevail and modify the relevant provisions of the General Terms and Conditions.

    The Terms and Conditions may be modified at any time by the Organizers without prior notice and by mere publication on the following website. http://www.kamaycode.com

    For the purposes of these General Terms and Conditions, we will generically refer to “Event” and “Workshop” in reference to the events and workshops organized within the Kamay Code program and specified in the Specific Terms and Conditions for each case.

    Capitalized terms not otherwise defined in these General Terms and Conditions shall have the meanings assigned to them in the Registration Form and the corresponding Specific Terms and Conditions.

  • 5. Who Can Participate?

    ndividuals over the age of eighteen (18) who have companies from the host city of the event or from abroad, with the ability to add value or solve one or more of the challenges posed in each event (each, a “Participant”) may register.

    The following are not eligible to participate in Kamay Code:

    • Individuals or legal entities that do not submit the documents requested in the Registration Form, provide incomplete information, or falsify submitted data.

    • Individuals who directly or through a legal entity participate as mentors or are Jury members, or are relatives of these up to the second degree of consanguinity or affinity.

    • The employees of the LP companies; if any of these were to participate, their involvement will be limited to acting as mentors and advisory specialists accompanying the Participants.

    Participants must adhere to the following rules of conduct during each Event, Workshop and any activity related to Kamay Code:

    • Admission will only be allowed to registered and accredited Participants.

    • It is essential to present an identity document (for individuals, by presenting an identity card and for legal entities by presenting a document accrediting the representation of the legal entity or their connection to it).

    • Participants will have access to free internet. To connect and perform necessary tasks, access the internet, and/or digital tools, Participants must have their own equipment (mobile phones, laptops, tablets, etc.). The Organizers will not provide any equipment to the Participants.

    • The Organizers will not be responsible for the loss or theft of any element or device of the Participants within the facilities where each Event and/or Workshop takes place.

    • Participants must help maintain order and cleanliness of the Event and/or Workshop facilities.

    The Organizers reserve the right to expel from the Event and/or Workshop any Participants who do not comply with the aforementioned rules of conduct.

    The Organizers may prohibit participation in the Event and Workshop to persons and teams who attempt to undermine the legitimate operation through cheating, fraud, deceit, or any other unfair practice intended to illegitimately win, bother, insult, threaten, or harass other Participants, without prejudice to the right to claim damages caused as a result of such behavior.

    If the Organizers have reason to suspect that a Participant or team has acted deceptively or fraudulently (including the registration of a Project that does not belong to those presenting it, among others), the Organizers shall have the right to expel the Participant or team they consider responsible for such activity or potentially linked to it.

  • 6. How to Submit Projects?

    To participate in each Event, projects must be registered on the website http://www.kamaycode.com (the “Website”) by completing the corresponding Registration Form of the event and being selected by the Organizers (the “Projects”).

    Those registering on the Website must specify all the elements requested by the Registration Form and answer additional questions and queries about the Projects that may arise during the selection process.

    The Organizers may, at their sole discretion, reject Projects they consider contrary to law or good customs, that contain discriminatory content, or in any way generate potential risks for the LPs, the Participants, or third parties.

    The intellectual property that may be gained through participation in Kamay Code shall belong to the Participants. In this regard, the responsibility to register and manage potential intellectual property rights over the Projects lies exclusively with the Participants.

    Likewise, Participants declare that they undertake to hold the Organizers, as well as related companies, officials, directors, successors, administrators, representatives, and employees of the Organizers, harmless from any liability that may arise from the infringement of third-party rights who have or claim to have, rights of any nature, over the ideas submitted within the Kamay Code program.

    Participants are solely responsible for the material sent to the Organizers and the authenticity of the information provided when entering the competition, and in this regard, release the Organizers from any direct or indirect, foreseen or unforeseen liability for any type of damages, whether actual damages, loss of profit, or moral damage, among others, derived from the material they submitted.

    Participants must be available throughout the duration of the Event and, if selected, the Workshop, to respond to any queries or requests from Jury members or their designees.

  • 7. How Will Projects Be Selected?

    All Projects, regardless of the stage they are in, must be able to add value, address or solve in part or completely the challenges in the areas specified in the Specific Terms and Conditions of each Event.

    The following criteria will be evaluated in the selection of Projects:

    • The magnitude of the market opportunity in the sector in which it is developed.

    • The potential scalability at the regional level.

    • The differentiation of the current proposal with existing competitors.

    • The strength of the team in terms of experience and interdisciplinarity.

    • The ease and/or compatibility to leverage the project by the LPs.

    A Project will be prioritized over another if:

    • It contributes to circular consumption ecosystems.

    • It can help develop capacities in groups or sectors with unequal opportunities.

    • It can have a positive impact on the care and preservation of the environment.

    • It aligns with the vision and mission objectives of the participating LPs.

  • 8. How Will the Jury Operate?

    The jury of each Event (the “Jury”) will be composed of a group of individuals appointed by the Organizers, at their sole discretion, with recognized experience in the development and/or evaluation of start-up companies. It may be composed of LP members and/or academics or members of the entrepreneurial ecosystem with experience in the field.

    The Jury will be present during the Event to (i) evaluate the Projects, (ii) listen to the Participants' presentations, (iii) conduct a general review of the submitted Projects, (iv) discard any Project that does not comply with the Terms and Conditions, if applicable, and (v) select the Projects that, in its discretion, stand out in one or more categories of the challenges posed for each Event.

    The Jury's decision will be announced at the end of the Event and shall be final and unappealable for the Participants.

  • 9. What Are the Criteria for Selecting Winners?

    The evaluation criteria will generally involve the following:

    • Presentation

    • Benefit provided to the verticals of interest

    • Patterns found in the data

    • Level of innovation or creativity of the Project

    • Level of feasibility / complexity

    • Functionality, ease of use

    • Interface design, visual impact / user experience

    • Originality

    For the purposes of carrying out their duties, the Jury may rely on reports from specialists and/or mentors who, in addition to the overall assessment of the Project, will evaluate the following aspects:

    • Originality and innovative nature of the submitted Project

    • Methodological rigor and technical solidity of the Project

    • Viability of the Project and implementation potential, including if the start-up company offers alternatives that make its growth possible over time

    • Personal background and balance of the team presenting the Project

    • Purpose for which the Project funds will be used

    • Commitment of each team member to the Project

    • Relevance: if the development responds to one or more of the challenges set forth for each Event.

    • Public good: it the proposal has social value beyond its potential market value

    Once the evaluation process of these terms and conditions is completed, the Jury will announce the selected Projects.

  • 10. What Do the Projects Selected Receive?

    The Organizers will grant the Participants whose Projects have been selected by the Jury the opportunity to present the selected Project at the Workshop.

    The Jury reserves the right to leave some and/or all available spots for participating in the Workshop vacant.

    Selection of Projects by the Jury does not guarantee any form of affiliation with Kamay Ventures or the LPs, nor the implementation of the Project solutions by Kamay Ventures or the LPs.

    In the event that the LPs or Kamay Ventures are interested in implementing the presented Project solutions and/or initiating a proof-of-concept process, the necessary negotiations for such purposes will be conducted ad hoc, with the assistance of Kamay Ventures, without any kind of assurance or obligation of the LPs or the Participants that these shall be formalized or closed successfully.

  • 11. Force Majeure

    In the event of unforeseen circumstances or force majeure, the Organizers may modify, suspend, or terminate any Event or Workshop, in whole or in part, without the Participant having any right to claim.

  • 12. Authorization for the Use of Images and Personal Data

    Participants authorize the Organizers to use their images, taken during an Event, for the purpose of creating institutional material, presentations, social media publications, website publications, etc. This authorization will be free of charge, with the Participant waiving any right to claim.

    The Organizers reserve the right, and the Participants authorize, to publish the identity of the Participants on their social media sites and/or any other means of communication.

    Participants understand and accept that, within the framework of an Event, the Organizers may carry out tasks related to the collection, processing, and treatment of Participants' personal data (the “Personal Data”) and that this data will be stored on servers or magnetic media that maintain adequate security and protection standards, in accordance with applicable regulations.

    Participants expressly authorize and consent to the Organizers including in a database the Personal Data provided by Participants in the Registration Form and the information entered in each record, for the exclusive internal use of the Organizers, who will not share it with third parties and will use it exclusively for purposes related to Kamay Code, either for its development or promotion.

    Upon the interested party's request, the Personal Data stored by the Organizers may be rectified, updated, or deleted in accordance with applicable regulations. Participants, as holders of the Personal Data, have the right to access the data free of charge and at intervals of not less than six months, by requesting access from the Organizers, and, if deemed appropriate, may file complaints with the relevant authority.

  • 13. Confidentiality

    Participants undertake to maintain absolute confidentiality regarding Confidential Information provided by the LPs during the Workshop and may not, in whole or in part, disclose, sell, assign, or reveal it in any way to third parties. “Confidential Information” means any and all information provided by the LPs for the implementation of Project solutions, including but not limited to, commercial, financial, and scientific information, technical data, marketing, finance, photographs, drawings, specifications, samples, materials, or experience of any nature, and any information disclosed or made available, directly or indirectly, and all copies, notes, reports, analyses, and evaluations of the aforementioned, prepared by the LPs, which is classified as confidential or which, by its nature or the circumstances in which it is disclosed, is reasonably understood to be confidential.

  • 14. Website

    The Organizers do not guarantee access, the possibility of continuous use, correct functioning, or the state of the Website.

    The Website may contain links to other third-party websites with different privacy policies. The Organizers are not responsible for the content or practices of linked sites and recommend that those who access the Website read in detail the privacy policy of any website they access from the Website.

    Since Kamay Ventures has no control over such third-party sites, it is not responsible for the contents, materials, actions, and/or services provided by them, nor for damages or losses caused by their use, whether directly or indirectly. The presence of links to other third-party websites does not imply a partnership, relationship, endorsement, or support of Kamay Ventures with these sites and their contents.

  • 15. Choice of Law

    The interpretation, validity, and performance of the Terms and Conditions and the rights and obligations arising therefrom for the Participants shall be governed by the laws of the State of Delaware, United States of America.

  • 16. Jurisdiction

    Any conflict that may arise in relation to the Terms and Conditions will be submitted to the jurisdiction and competence of the courts of the State of Delaware, United States of America, with the Participants expressly waiving any other jurisdiction that may correspond.

  • 17. Organizers' Address

    Any notifice that may be required to be made by the Participants related to the Kamay Code program should be made to the Organizers' address set at 80 SW 8th Street, Suite 2000, 33130, Miami, Florida, United States of America and to the following e-mail address: [email protected]

    Any notice that may need to be given to a Participant may be made to the email address provided in the Registration Form.

Registration Form and Specific Terms and Conditions


    Kamay Code Bogotá 2024 will take place on September 11, 2024, at the Hilton Bogotá Corferias, Carrera 37 No. 24-29, Teusaquillo, Bogotá, Colombia. The exact location of the event venue will be announced shortly. Interested start-up companies must complete and submit the following registration form (the “Registration Form”) on or before July 31st, 2024, 11:59 pm (Bogotá, Colombia time zone).

    Participant Information

    • Company Name

    • Country of Origin:

    • Full Name of Contact Person:

    • Email Address:

    • Mobile / WhatsApp:

    • Website:

    • How did you learn about Kamay Code?

    • Which challenge would you like to register for? See www.kamaycode.com

    • Brief Summary of the Company:

    • Deck (please attach)

    • Describe: a. the problem that the company addresses b. the product c. why it fits the selected challenge.

    • Do you have an MVP?

    • Do you have revenue?

    Applicants acknowledge that the only valid form of notification will be via email to the address provided in this Registration Form. The Organizers will communicate via email to the provided address to confirm participation or to request additional details related to their profile or to expand the questionnaire if necessary.

    I declare that I have read and understood the General Terms and Conditions and the Specific Terms and Conditions https://kamaycode.com/basesycondiciones that shall apply to our participation in Kamay Code Bogotá 2024, and by completing and submitting this Registration Form I hereby fully accept these terms and conditions.



    The following specific terms and conditions contain the provisions governing the venue, dates, participation methods, evaluation criteria, jury, prizes, and all other aspects related to participation in Kamay Code Bogotá 2024 (hereinafter, the “Specific Terms and Conditions”).

    The Specific Terms and Conditions shall be supplemented and interpreted in conjunction with the General Terms and Conditions published at the following link: https://kamaycode.com/basesycondiciones The term “Terms and Conditions” shall refer to the Specific Terms and Conditions and General Terms and Conditions jointly. In case of any doubt or interpretive conflict, the provisions of the Specific Terms and Conditions shall prevail and modify the relevant provisions of the General Terms and Conditions.

    By registering through the submission of the Registration Form, Participants acknowledge and accept being subject to the Terms and Conditions, which may be modified at any time by the Organizers without prior notice to the Participants and by mere publication on http://www.kamaycode.com/. Participants may consult the Terms and Conditions at any time at http://www.kamaycode.com/.

  • 2. Organizers

    Eastpoint Ventures Corporation

  • 3. Program

    Kamay Code Bogotá 2024 will take place on September 11, 2024, at the Hilton Bogotá Corferias, Carrera 37 No. 24-29, Teusaquillo, Bogotá, Colombia. The exact location of the event venue will be announced shortly.

    During the two days of activity, Participants and LP actors, together with the Organizers, will work on creating, testing, and improving technological solutions to the challenges presented on this occasion.

    On the first day (“Day 1”), registered Participants must be present at the event venue from 8 AM to 8 PM to present their venture through a concise verbal presentation of up to 3 minutes in a “pitch” format and answer any questions from the Jury members and participating actors. Various experts, corporate members, and entrepreneurial ecosystem members will also share experiences and regional and global trends. At the end of Day 1, the Jury will select the companies that will participate in Day 2.

    On the second day (“Day 2”), selected Participants will participate in a workshop held in person from 8 AM to 8 PM at a location in Bogotá to be determined, which could be the same venue as Day 1 or another (the “Workshop”). The Workshop will conclude with the presentation of the selected Projects worked on collaboratively.

    Upon the conclusion of the Event and the Workshop, the parties may continue the analysis and discussions initiated during the activity, without in any way implying or being interpreted as acts obligating any of the parties to implement or establish a future contractual relationship between them

    Following the Event and the Workshop, actors may continue conversations and analysis initiated during these events without such activities implying or guaranteeing any purchase, implementation, or contractual relationship between the parties.

  • 4. Projects

    Those wishing to register must specify all elements requested in the Registration Form and may answer additional questions and queries that may arise during the project selection process (the “Projects”).

    Given the limited spaces due to physical capacity, up to 20 Projects will be selected from those registered, based on the evaluation by the Organizers at their sole discretion.

    All Projects, regardless of their stage, must be able to add value, address, or partially or completely solve one of the challenges proposed for this edition of Kamay Code Bogotá 2024.

    The analysis and discussions that the Jury and other actors may have with the Participants during Kamay Code Bogotá 2024 and thereafter shall in no way imply or be interpreted by themselves as acts obliging any of the parties to implement or establish a future contractual relationship between them.


  • 6. 1 - OmniCraft

    In a world where customization and deep customer understanding are key to business success, we face the challenge of truly knowing our customers. The OmniCraft challenge seeks startups that can:

    • Enable advanced data analysis using big data technologies and predictive analytics to understand customer and supplier needs and behaviors.

    • Personalize marketing strategies with artificial intelligence.

    • Increase the impact of commercial strategies.

    • Optimize sales with tools to enhance interactions and commercial tactics.

    • Create new shopping experiences with experiential sales, AR/VR, and personalization technologies.

    • Develop tools to analyze consumer trends and gather Sell-Out data for better decision-making.

  • 7. 2 - Retail Reimagined

    We aim to transform traditional stores with innovative technologies to enhance the customer experience and operational efficiency. Retail Reimagined seeks startups that can:

    • Transform traditional retail outlets by integrating technologies like IoT & AI to enhance the shopping experience and operational efficiency.

    • Integrate Fintech tools for faster and secure transactions that empower both consumers and retailers.

    • Develop innovative loyalty programs that use consumer data to offer personalized promotions and improve customer retention.

    • Drive customer satisfaction.

    • Encourage in-store sales through AI & ML.

  • 8. 3 - GreenVolution

    In the current context of growing environmental concerns, it is essential to adopt strategies that not only drive economic growth but also promote environmental sustainability. GreenVolution focuses on three fundamental pillars:

    • Optimizing the use of natural resources, particularly water and energy.

    • Helping reduce carbon footprint.

    • Proposing new waste management methods and promoting advanced recycling practices.

    • Fostering the circular economy.

    • Transforming agricultural practices to increase sustainability without sacrificing productivity.

    • Using technology to measure and improve the environmental impact of industrial operations.

    • Developing solutions for real-time monitoring of emissions and waste, helping companies maintain greener practices.

  • 9. 4 - AI Fusion

    Overview: We need innovative solutions to transform our factories and logistics processes with artificial intelligence and human-machine collaboration. AI Fusion seeks startups that can:

    • Foster collaboration between humans and machines in production plants.

    • Optimize logistics with artificial intelligence for fleet management and delivery routes.

    • Drive productivity and efficiency in our manufacturing and logistics operations.

    • Identify opportunities for significant savings in factories and warehouses.

    • Improve interaction between workers and robots in production plants, such as cobots and advanced assistance systems.

    • Optimize the supply chain, improve inventory control, and make monitoring systems more transparent.

  • 10. 5 - FoodEvo

    We are looking for innovative technological solutions to improve food production and align with changing consumer preferences. FoodEvo aims to transform the industry towards greater efficiency, innovation, and circularity. We seek startups that can:

    • Revolutionize nutrition with scientifically designed foods to improve health, especially those using biotechnology to enrich foods with essential vitamins and minerals.

    • Develop biotechnology technologies for food production.

    • Create new food products that respond to global trends towards healthier and more sustainable diets, particularly in alternatives to meat, plant-based, and functional foods.

    • Produce technology and algorithms for food development and new flavors.

    • Focus on developing sugar substitutes or have technologies for fat and sodium reduction.

    • Develop packaging prioritizing sustainability and ensuring the quality of our products.